Not only can you post organic content on any platform, but you can also promote other content through your posts. Everyone wants their content to have an audience, and social media is a great way to help it be seen. As mentioned above, social media posts, such as tweets, can be ranked on Google, making it a great opportunity for your content to be seen by the right people. There are even integrations that allow you to publish the same content on multiple platforms at the same time.
Introduce your followers to the people who make up your business and show how existing customers use and benefit from your products. More importantly, these apps allow customers to connect to their favorite sites wherever they are. These users not only share updates from their own lives, but also search for companies, products and services and connect with brands through their social channels. Given that there are billions of people on social media today, it’s easy to understand why so many businesses and marketers use the channel to promote their products and engage with customers.
Without marketing your business on social media, your inbound traffic is limited to your regular customers. It’s likely that people familiar with your brand are looking for the same keywords you’re already ranked for. Without using social media as part of your marketing strategy, you’ll have a much harder time reaching someone outside of your circle of loyal customers. Every social media profile you add to your marketing mix is a gateway to your website, and every piece of content you post is another opportunity to acquire a new customer.
Search engine optimization is very important to achieve higher page rankings and get traffic to your company’s website. Being able to position yourself in the top positions for your keywords will revolutionize your traffic and continue to generate positive results for your business. Let’s face it, WordPress website everyone uses Google to find information and they probably won’t navigate beyond page 1 because their answer is normally on the first page of results. If your company’s website isn’t at the top of search engine results, you’ll probably need to adjust your search engine optimization strategy.
Social media is a melting pot of different types of people with different backgrounds and behaviors. By syndicating your content across as many platforms as possible, these people can reach your business organically. Through social media marketing, you can effectively open up your business to a wider variety of versatile consumers around the world. Imagine spending just 6 hours a week to increase awareness, traffic, and sales of your business at little or no cost. About 90% of marketers claimed that social media generated huge exposure for their business, and that’s just one of many benefits.
With Instagram, for example, you can post on Facebook while posting your content. Facebook is currently testing a new option for cross-posting on Instagram, so you can share content in both directions. Just flip the switch in your sharing settings and you’ll reach a wider audience in no time. In today’s world, one of the first things a potential customer does before making a purchase is online research. If your business doesn’t have a social media strategy in place, you’re severely limiting your chances of building brand awareness at this stage of the consumer’s decision-making process. Having an active social media presence can play a big role in signaling that your brand is worth buying.