Whether you’re creating a podcast or a podcast invitation, it stands out. Guest podcasting is definitely a long-term strategy. But now there are countless small business owners who have proven it to work. If you have a clearly defined audience and a service offering that solves a real problem, podcasting is one of the cheapest and most powerful marketing tools out there.
Unlike other forms of content, people download and listen to podcasts weeks, months, or even years after they air. This can make it difficult to keep track of the data. A good rule of thumb is to check in every month to 6 months to see how the episode progresses.
This is an opportunity to generate traffic, but it must be intentional. I took my radio segments, cut them, the very manual process. Podcast interviews And you know, I would hand-code my own RSS feeds, create that, send that, and you know, and I’ve fallen in love with podcasts.
This is when you appear as a guest on other podcasts in your industry. It’s no secret that podcasting can do wonders for your business. With monthly podcast listeners up more than 60% in just a few years, this is one of the best ways to build your business. When you put yourself on a podcast, you’re communicating directly with your audience in your own voice.
In the past, people went door to door to promote their message to people they didn’t know. Today, people create content and share it with their network on social media platforms to grow their already established audience. Yes, it’s funny, so you’re referring to guest blogs. And I started thinking about how you know, you can read a blog in two minutes, four minutes, maybe six minutes if it’s really long. But when you get into a podcast, it can be something so short, but still, that’s 15 minutes. Many podcasts are 2530 minutes, some podcasts are 45 minutes to an hour, and they are rooted in those ears for that period.
Our organization helps customers find the right target group where they can share their expertise. At the very least, you should promote the episode on social media and on your website. This is a form of social proof, which shows that you are taken seriously in your industry. You can also recommend future guests on your network or request referrals for other podcasts that you might be eligible for.
From improving your SEO and building your network to capturing more leads and sales, the podcast invitation can be perfect for you. Especially if you’re someone who doesn’t like it or is tired of spending hours on social networks. Don’t be convinced of the opportunity to take advantage of podcast interview marketing by worrying about the on-air experience. We’ll learn how to grow your brand with anastasia Lipske’s podcast invitation in this episode of the Learning from Smart People podcast starring Rob Oliver. Anastasia founded a full-service guestbooking company for speaking and podcasting.
Before embarking on a podcast guest marketing campaign, you need to know who you’re trying to reach and why. As I said before, not talking to audiences tailored to your mission will result in little to no ROI and a lot of wasted time. Last but not least, if you want to use the podcast invitation to power your business, you’ll need to continue the work even after recording. There’s always something you can do after you complete the interview with your podcast host.
Josh is the host of The Thoughtful Entrepreneur and has made over 2,000 media appearances and 300 guest appearances on podcasts. Today, Josh offers some helpful tips on how to use podcast guest appearances to build your brand and business. A podcast interview isn’t just about content, it’s high-quality content. It’s a great way to develop expertise, authority, and brand for you and your business. When people hear your voice, it adds a deeper level to building trust, and the more a person trusts you, the more likely they are to buy from you.
You can offer a special discount code for podcast listeners, a free download, or additional free content that isn’t available elsewhere. Send people to one place that’s easy to find. In most podcasts, guests can share a specific link in the show notes or with a promotion.